Business owners simply don't know what they don't know. In fact, we often overlook obvious glitches in our businesses for the simple fact that we aren't always "business experts." If you own a plumbing business, you should be a "plumbing expert." If you own a roofing company, you should be a "roofing expert," not necessarily an expert in sales psychology and what compels people to buy (or even trust you).
In this video, I share a few tips you can immediately apply to your business (website, marketing collateral, etc) to boost revenues & gain more trust from potential customers.