The easiest way to grow your business is to be willing to lose clients and your business. This sounds crazy I know, be willing to lose something you are working so hard to grow. But if you are not willing to lose it you don't respect it enough. Think about everyone that has ever won a Congressional Medal of Honor, do you think they were scared to die? I think they were scared to die and they pushed through it for the greater good and for his brothers. But if he wasn't willing to lose his life and fight on would he have done so well? I don't think so. I think you have to love something and be willing to lose it to push to the next level. Then if you will fight harder to keep it because you will truly understand what is at risk.
There is some great truth in this. It reminds me of that old classic rock song by .38 Special: "Hold on loosely, but don't let go..." 👍😎
I dealt with this actually this week! Sometimes weeding out clients that are not right for you is also so important!!