How "Underdog" Veteran Entrepreneurs Can Win Hearts & Take Over The Marketplace

Having a good product is no longer enough, you have to do this if you want to succeed in business in the 21st century...

How are big companies losing business to 'unknown' entrepreneurs and businesses? If they have to worry, don't you?

Some lessons in business never change, but some do. Some business owners refuse to change, which is why so many end up going under and not having any real idea why.

Don't let your business become the next Blockbuster that gets taken out by Netflix, or the taxi cab that becomes obsolete seemingly overnight by becoming the next "Uber" of your industry.

What are you really wanting to gain from your customers and potential clients, in addition to sales?

Hearts and minds, that's what.

People who love you, what you offer, and believe in what you do (and why you do it) will often become more than 'one-time' customers. Many will become raving fans for life!

But, as in any relationship, that connection has to be built and nurtured overtime.

Nowadays, that's easier than ever to do with social media at our fingertips and smartphones attached to our hips.

In this article , Gary Vaynerchuck talks about the correct mentality to have to win in business in the 21st century.

Don't be fooled into thinking you're just in business selling whatever it is you sell. Realize that now, you need to have a media company mentality.

CLICK HERE to read the full article!

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QUESTION: How important do you believe social media actually is to the growth of your business? COMMENT BELOW!

Comments
No. 1-2
BrianF
BrianF

Editor

@JoshuaRichards Personal connection is one thing that will never change. It's powerful because that's how we are wired as human beings. đź‘Ť

JoshuaRichards
JoshuaRichards

Great article! I love Gary Vee. Very good point about competing with your audience and building relationships. It's kind of back to that full-circle return to individual providers rather than massive industrial age companies. The local cobbler new the people in his town personally, Nike does not. The entrepreneur who sells shoes on a website, in a brick and mortar store, or both need to leverage social media to be more like the cobbler and less like Nike, even if he or she is selling their shoes. Get to know people, let them know you, and show them you are a real, caring human being they want to do business with.

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