How are big companies losing business to 'unknown' entrepreneurs and businesses? If they have to worry, don't you?
Some lessons in business never change, but some do. Some business owners refuse to change, which is why so many end up going under and not having any real idea why.
Don't let your business become the next Blockbuster that gets taken out by Netflix, or the taxi cab that becomes obsolete seemingly overnight by becoming the next "Uber" of your industry.
What are you really wanting to gain from your customers and potential clients, in addition to sales?
Hearts and minds, that's what.
People who love you, what you offer, and believe in what you do (and why you do it) will often become more than 'one-time' customers. Many will become raving fans for life!
But, as in any relationship, that connection has to be built and nurtured overtime.
Nowadays, that's easier than ever to do with social media at our fingertips and smartphones attached to our hips.
Don't be fooled into thinking you're just in business selling whatever it is you sell. Realize that now, you need to have a media company mentality.