Potential customer's will often ask you to lower your price. While it isn't a cardinal sin to do so, no business owner wants to do it. After all, who wants to intentionally cut into their own profit margins?
Most of the time when "price" keep customers from buying, its the salesperson's fault (i.e.- yours and mine)!
The reason we can place the blame (most of the time, not all of the time) on the business owner or salesperson is because when customers refuse to buy due to price it is often a direct reflection of our failure to communicate the maximum amount of value the customer will receive from our product or service- which should exceed the cost of the product or service.
Watch this short video to discover how you can "Make The Money Argument" in your business and close more sales!
What do YOU think is the best way to overcome "price objection?"