Jay Z Named Creative Director of Puma Basketball...
Yesterday afternoon news broke that Puma signed Marvin Bagley III and Deandre Ayton, making them the first male basketball players to sign with the company since 1998.
This is a great start for a brand who is underway of relaunching its basketball division. However, even bigger Puma news surfaced regarding Puma Basketball. It was originally reported that Jay Z is the president of Puma Basketball, but in fact he's the Creative Director.
Things just got very interesting with these recent announcements. Nike/Jordan Brand currently dominate the basketball market with adidas, Under Armour, and now Puma competing for the top spot.
Only time will tell if Puma Basketball will be able to disrupt and gain some of the basketball market. The success or failure will be televised so get to witness a new wave of performance basketball shoes and endorsers.
Do you have any early predictions? Share your thoughts in the comments.