Recently brands have announced partnerships with Kendrick Lamar, ASAP Rocky, Gucci Mane, Selena Gomez, Lil Yachty, and the most recent, Yo Gotti. Did I forget anyone?
We all have common sense (most of us), so it’s obvious that brands want to leverage the entertainer’s popularity, reach, and platforms. It’s a business and the bottom line is sales aka money.
However, as of late it seems the entertainer/brand partnership is the new wave. Don’t get me wrong, these type of partnerships aren’t new, but we are seeing more brands depend on them much more as of late.
The past few week I’ve published announcements regarding Rocky, Gucci, Yachty and Gotti. That wasn’t planned by the way, I’m just nice like that. Ha!
But on the real, each announcement post has resulted into interesting dialogue in the comments, so I figured why not create a post where we can all voice our thoughts in one place.
A few questions:
Are you more influenced to buy a product when an entertainer’s name is attached?
With the exception of Kanye West, what’s the best entertainer/brand partnership you’ve seen so far?
What’s the worst entertainer/brand partnership you’ve seen so far?
Do you think brands are being lazy by signing entertainers or smart?
Do you care about these partnerships or just want great product?
Of course you don’t have to answer all the questions. Hell, you don’t have to answer any, but it would be dope and add to the conversation if you share your thoughts in the comments.