This Is What Happens When Stores Make Resellers Wear Sneakers After Purchase

This is hilarious, but are any of us surprised?

This Is What Happens When Stores Make Resellers Wear Sneakers After Purchase

"Deadstock, never worn" is a sneaker resellers favorite thing to say, but that's probably not always true. What does worn technically mean? What if some tried the sneaker on? Better yet, what if the sneaker is worn out of the store for two minutes?

Truthfully, we'll never know the history of the shoe before we own it - from the factory to warehouse to the retail shop. That's a sad truth and all we can do is our usual "inspection" before we pay for the shoes.

Solebox released the Parra Nike Air Max 1 this past weekend with a catch. The catch was if you purchased the shoe you had to buy your size and wear them out of the store. This isn't the first time a shop has used this method.

The thing is there will ALWAYS be resellers and shops know that. In effort to combat resellers, sometimes shop will release hyped sneakers the same way as Solebox. However, making people wear the shoe out of the store doesn't stop some people from selling their pair.

Here's exactly how Solebox's Parra AM1 release went down: People had the option to wear sneakers out of the store or leave the box in the store if they didn't want to wear the shoes.

Great idea but this is also proof that it's almost impossible to stop resellers. Some people decided to wear the sneakers out of the store and then immediately cleaned the soles so they could advertise the shoes as being deadstock. Hilarious!

I still think there are better ways, but I get the overall objective. If shops really want to stop resellers I think they should only sell hyped sneakers to LOYAL customers who always support the shop. In the event one of the loyalists is a reseller I don't think it's any of the shop's business what the buyer does with the shoe.

How do you feel about this release method? Are you for or against it? Share your thoughts in the comments.

This Is What Happens When Stores Make Resellers Wear Sneakers After Purchase

Photos: overkill and larolagosta

Comments
DAMRUFF
DAMRUFF

Editor

I think it’s corny man. I wanted these kicks for my personal use but don’t force me to wear them after I spend my hard earned money on them. Maybe I want to sit on them or need to see them in hand before I decide if I really want to keep them. Also people buy VNDS or used kicks too. Lastly the way the sneaker game is sometimes you get a hot sneaker you may not necessarily want so you can either trade or buy that next release. Sneakers are a luxury not a necessity so if you miss out on a realease either pay resell or just move on to the next one.

trinitioutfitter
trinitioutfitter

i think this is a cool idea. a group of mine had several ideas about hype releases and getting them in the hands of real sneaker lovers. no cash sales. debit or credit only. and the card has to match the ID. you also have to fit the shoe. one shoe size per family. one day i hope to own a shop and get some real rules set in place. for some real sneaker lovers

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