How Do Sneaker Resellers Buy So Many Pairs?
This is a question that has crossed everyone's mind at some point. Sneaker resellers have been buying in bulk for years, even hyped releases. The game was much easier for resellers pre-social media and blog days.
I remember having a conversation with Dre aka CroatianStyle about his infamous 30 pairs of Paris SB Dunks. Everyone always questioned how he was able to get so many pairs. Keep in mind this was back in 2003/2004.
The game was completely different back then and much easier for people looking to flip kicks for cash. Even back then Dre didn't have a connect at a retailer who sold him 30 Pairs Dunks out the "back door." He was smart enough to forecast the value of the now holy grail status Paris Dunk and buy pairs from sellers on eBay.
His goal was to buy as many pairs as possible, sit on the inventory and then control the market price due to rarity of the shoe. That was an impressive vision, but even he admitted he shouldn't have taken the flex photo because he moved pairs a lot faster than he wanted. If he still had majority of the stock now the return on his investment would be ridiculous.
But in 2018 it's harder and more competitive than it has ever been for resellers. Honestly, it's not just hard for resellers, but it's extremely difficult for the average consumer who just wants to buy a pair to wear.
In the age of in-store & online raffles/drawings, bots, the backdoor, and questionable Team Early pairs - it's damn near impossible to purchase highly sought after sneakers.
How exactly are resellers able to amass so much stock of hard to get pairs?
There will always be a few sellers who have strong relationships with several shops, but even that method isn't as strong as it used to be since some shops have to flip pairs to pay bills.
Have you seen resellers flex on social media? It's unbelievable how some of them manage to get 10, 15, or 20 pairs of super hyped sneakers. A few here and there is believable, but I'm starting to see more and more people with insane stock.
For example, the seller with the UNC 1s tagged @TheShoeGame on IG and his caption reads "If You Know You Know #50pk" Who knows what he knows because he said if you know you know.
A 50 pack of UNC Off White Jordan 1s... HOW? It's possible his bot game is strong or maybe he bought multiple from people looking to make a quick flip. In no way am I saying his pairs are fake, but many believe the greater portion of new bulk resellers are selling the best quality fakes.
That doesn't sound like a reach to me, especially since some pairs are so similar to authentic pairs. It's very scary in the after market to the point where authorized retailers and consignment shops with "authenticators" are getting got.
I have a close friend who has a very interesting theory on this topic. In fact, he's so confident that he doesn't even consider it a theory - he refers to it as a fact. Hopefully he will write about it since he has a column coming to this site.
What are your theories regarding how resellers get so many pairs? Please share your thoughts in the comments.