adidas Energy BOOST: BOOST Technology

Earlier today, adidas unveiled their running sneaker making use of new BOOST technology called the Energy BOOST.

BOOST technology looks to reinvent the runner industry with a higher energy return than any other running sneaker. The cushioning does more than just provide feedback, it also creates a softer cushion for superior comfort while running. The upper complements the BOOST techology while also being durable and flexible, providing an energy efficient and comfortable ride throughout. The sneaker comes in at 9.5 ounces and is also miCoach compatible.

What is BOOST technology exactly? adidas answers that question with a full detailed explanation of the shoe:

Boost your cushioning
The foundation of the BOOST™ innovation is centred on its cushioning material. Based on a groundbreaking development process created by adidas partner BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.
Boost your conditions
The new cushioning material not only provides the highest energy return in the industry, it also holds its performance in almost any condition at unparalleled levels. The adidas Innovation Team tested how the BOOST™ foam material reacted in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.
These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.
Boost your comfort
The innovation goes beyond the revolutionary midsole technology. The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
Boost your run
Energy Boost will be available worldwide at adidas Sport Performance stores, selected retailers and through e-commerce as of February 27, 2013. Visit www.adidas.com/Boost for more information.