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adidas Continues to Level Up By Unveiling FutureCraft 4D

Innovation. In 2016 adidas introduced the Futurecraft 3D runner, and we all thought that was extremely impressive.

One year later and it seems as if adidas is just getting started when it comes to blowing our minds and changing the game.

Today adidas unveiled the Futurecraft 4D runner, the world’s first performance shoe with midsoles created by light and oxygen using Digital Light Synthesis. The Futurecraft 4D’s midsole is born out of 17 years of running data.

adidas partnered with industrial company Carbon to make this innovation a reality. The overall goal of this footwear technology is to create the most personalized performance products.

300 pairs will be gifted to Friends and Family, and more than 5,000 pairs will hit retail Fall/Winter 2017. By the end of 2018, adidas plans to release more than 100,000 pairs.

Wow!

Share your thoughts in the comments.

adidas Futurecraft 4D Runner

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