Frequently quoted as an expert on polling, election trends, forecasts and developments in the area of data and digital campaigning. Wilson has been on the cutting edge of using data science and predictive analytics to predict and motivate behavior for political campaigns. As the Director of Research, Analytics and Digital Strategy for the 2016 Ted Cruz presidential campaign, Wilson was credited for playing a key role in Cruz’s triumph in Iowa. Wilson used a meticulous, technologically advanced and highly individual approach to reaching voters and predicting behavior based on ideology, personality and issues important to individual voters. Wilson founded WPA Intelligence and serves as CEO. WPAi has grown to the largest firm of its kind in Republican politics.
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