Christopher Wylie helped Donald Trump win. If it were Hillary Clinton, he'd be in line for a Nobel Prize. But Donald Trump won. So Christopher Wylie, a gay, pink haired, left-of-center, vegan needs to confess his sins. The Guardian has helped him by casting him as a whistle blower.
But what is he blowing the whistle about?
Really, it is that Cambridge Analytica did a better job processing data than comparable Democrat firms. And Donald Trump won the election, not Hillary Clinton. Barack Obama did this stuff in 2008 and 2012. Barack Obama's team matched what Trump did and what Cambridge Analytica did. But the left was fine with that. They are not fine with Trump winning. So now they must cry foul.
Cambridge Analytica got advertising data from Facebook. They were able to micro-target, advertise, and customize for people on Facebook and those people's friends. They did what other advertisers can do. They did what Facebook let them and what Facebook let Democrats do too. There was nothing illegal. The reality is that with Facebook, Twitter, and other online services, you are the good being sold. You use their services for free, they collect data on you, and then they let third parties target you with advertisements based on the psychographic profile generated by your date.
That's it. You are the good being sold. You always have been. And the left was okay with that when Barack Obama was the purchaser of you, the good.