You guys really need to read this story in the New York Times about the rise of people buying fans on social media. It is happening more and more. In fact, where I live, there's a local guy trying to make it big who did this. He claims a huge social media following, but it's all bots if you pay attention to it. That's the problem with celebrity these days.
I get frustrated sometimes by my Instagram feed compared to Facebook and Twitter, but then I try to rarely be political on it. So the engagement and realness of it is better. There are plenty of people who buy Instagram followers and have massive accounts. Heck, I just want my verified.
This is a sad phenomenon of the social media era and people are trying to exploit it. But I would say that ultimately people's natural talent either shines through or does not and, if not, they fail.