Not Kidding

I should probably get help from a Nigerian email scammer, but I'll just go for blunt honesty.

I ask because I have to ask. I hate to ask, but must. We need your help. Our expenditures still exceed our revenue. …

So if you can help us, please help us. I cannot thank you enough for your generosity. I feel bad for having to ask, even knowing it comes with the territory. But there you have it, we must ask. I should probably get a Nigerian email scammer to help me with better asks, but I prefer blunt honesty.