Netflix's Bright May Be the Stupidest Film of the Year

Bright is proof that people are stupid. When you combine humanity's stupidity and their viewing habits you get this crap

Bright, Netflix's new fantasy movie/police drama, is just bad in algorithmic ways. At a time when data is king for major digital companies, Bright shows the limits of using algorithmic data on viewer behavior to form a movie.

It is the bastard love child of Lord of the Rings and Heat with a sprinkling in of End of Watch and Suicide Squad among other shows. In the movie, Will Smith plays a police officer paired with the first orc police officer played by Joel Edgerton, who you'd never recognize because of makeup. On top of the orcs vs. elves and raising of the Harry Potteresque "Dark Lord," the film explores racism by treating the Orcs as police abused gang bangers who brought it all on them themselves for supporting the Dark Lord several thousand years ago. They've been second class citizens ever since.

I knew I was in for something when the very opening past the Netflix logo announced that "Trigger Warning Entertainment" had brought us the film. But geez, the alt-right has a more nuanced view of racial stereotypes than this film does. And the real problem is it is just stupid.

A magic wand shows up that only "Brights" can use, which are mostly elves with a 1 in a million chance a human could be one. No orcs, naturally, are bright. Will Smith and his orc partner must protect the wand from corrupt police officers, bad elves, and hispanic and orc gangbangers who want it. That's pretty much the movie.

It has its entertaining moments, which are mostly the banter between Smith and Edgerton. But the plot itself and everything around the plot are just dumb and kind of boring. Max Landis wrote it. He has nothing memorable to his credits as a writer, a streak which this will continue. David Ayer directed it, which is why it has an End of Watch vibe to it and also a Suicide Squad ridiculousness to it. Netflix spent something like $90 million on it, which is the real reason they're raising prices. They produced a film based on viewer algorithmic data, betting the bank on data instead of taste.

Ultimately, Bright is proof that people, collectively, are stupid. And when you combine humanity's stupidity and their viewing habits, you get Bright. It had some neat potential in concept. But the reality is it falls flat.

It is not kid friendly and is littered with violence and profanity. There is no real sexual content in it, but there is nudity.

Comments
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Jimmy_NC
Jimmy_NC

It was ridiculous, but it was not that bad, when compared to Downsizing.

DirkBelig
DirkBelig

Continuing... (this site needs an edit button!)

Bright isn't the result of Netflix applying viewer data - they only have three other Will Smith movies streaming (the craptacular Wild Wild West, rom-com Hitch, and The Pursuit of Happiness; no Men In Black, no Bad Boys, no nothing else) to draw from - but their continuing ham-handed attempts to be taken as seriously as a feature film maker as they've been for their TV series.

They have serious envy of upstart Amazon Studios who already has Oscars on their mantle (two for Manchester By The Sea) and some serious cred with the indie/art house scene thanks to their distribution philosophy of putting their productions in theaters first like a real movie, then doing home video releases like a real movie, finally bringing them to Amazon Prime Video exclusively.

Netflix's model of premiering online with minimal concurrent theatrical releases (because theater chains refuse to book them) gives a "not a REAL movie" taint regardless of quality. Beasts of No Nation is said to have lost nominations due to its straight-to-video provenance. First They Killed My Father was passed over for Best Foreign Film consideration. (The documentary Icarus may have a shot, though.)

Since art house wasn't working for them, they've decided to give Big Budget Action Flick-making a try and threw down $90M to sign Big Willie to star in a film directed by the guy whose Suicide Squad was a hit despite being a mess, scripted by the mediocre hype brat Max Landis. This could've very well been put together the same way by a studio for theatrical release and been just as lousy and a flop, but then Erick wouldn't have been able to spout off about how viewer data makes for bad movies. If there was no Netflix, the box office data on Goyer and Smith would've led a studio to the same wrong conclusions. That's how the movie biz works.

DirkBelig
DirkBelig

Are there ANY conservatives who can write about movies (and other pop culture entertainment) without sounding like the liberal stereotype that conservatives hate any movies not starring John Wayne or Clint Eastwood or made after 1950 in B&W?

SamDeakins
SamDeakins

I watched the first 15 minutes of this movie and that's all I could stand. When I thought it couldn't get any worse .. it did.

Patriotmom
Patriotmom

Their last season of Longmire was good (except for the steamy, unnecessary sex scene).