Bright, Netflix's new fantasy movie/police drama, is just bad in algorithmic ways. At a time when data is king for major digital companies, Bright shows the limits of using algorithmic data on viewer behavior to form a movie.
It is the bastard love child of Lord of the Rings and Heat with a sprinkling in of End of Watch and Suicide Squad among other shows. In the movie, Will Smith plays a police officer paired with the first orc police officer played by Joel Edgerton, who you'd never recognize because of makeup. On top of the orcs vs. elves and raising of the Harry Potteresque "Dark Lord," the film explores racism by treating the Orcs as police abused gang bangers who brought it all on them themselves for supporting the Dark Lord several thousand years ago. They've been second class citizens ever since.
I knew I was in for something when the very opening past the Netflix logo announced that "Trigger Warning Entertainment" had brought us the film. But geez, the alt-right has a more nuanced view of racial stereotypes than this film does. And the real problem is it is just stupid.
A magic wand shows up that only "Brights" can use, which are mostly elves with a 1 in a million chance a human could be one. No orcs, naturally, are bright. Will Smith and his orc partner must protect the wand from corrupt police officers, bad elves, and hispanic and orc gangbangers who want it. That's pretty much the movie.
It has its entertaining moments, which are mostly the banter between Smith and Edgerton. But the plot itself and everything around the plot are just dumb and kind of boring. Max Landis wrote it. He has nothing memorable to his credits as a writer, a streak which this will continue. David Ayer directed it, which is why it has an End of Watch vibe to it and also a Suicide Squad ridiculousness to it. Netflix spent something like $90 million on it, which is the real reason they're raising prices. They produced a film based on viewer algorithmic data, betting the bank on data instead of taste.
Ultimately, Bright is proof that people, collectively, are stupid. And when you combine humanity's stupidity and their viewing habits, you get Bright. It had some neat potential in concept. But the reality is it falls flat.
It is not kid friendly and is littered with violence and profanity. There is no real sexual content in it, but there is nudity.