Delta Has 40 Million Reasons to Walk Back Its NRA Rejection

Delta has chosen to side with social justice warriors against its shareholders and its own financial well being.

Delta has spent a great deal of time siding with leftwing social justice warriors in Georgia. It has opposed a state RFRA. It has opposed protections for faith based adoption agencies. It has opposed gun rights legislation. Time and time again, Delta has sided with social just warriors. It is now siding with them against the NRA, which is putting Delta on the wrong side of the one group it owes a legal obligation to, i.e. its shareholders.

Delta is a publicly traded company and its decision to publicly repudiate business with a popular, legal organization of considerable size has cost it a $40 million tax exemption it would otherwise have no later than today. For all of Delta's high minded rhetoric and claims about avoiding "controversial" groups, the NRA has a membership in excess of 5 million people whose sole crime is defending the second amendment to the constitution of the United States. Its members can and will choose to fly with other airlines when given the opportunity. Its supporters in the Georgia legislature are costing Delta tens of millions of dollars.

I suspect if Delta walks back its position, it will get its $40 million. Yes, it will have to suffer through more bad press and attacks from the left for caving to something it should have never caved to. It will probably need to fire several vice presidents in the process. But I suspect Delta will recognize the bad press in another few news cycles will be worth it for the $40 million in tax exemptions it is going to get. That money is real money Delta is currently paying when it buys fuel for its planes.

If Delta does not walk this back, it is going to be interesting to see how shareholders react knowing their company's management was more worried about offending social justice warriors than the financial wellbeing of the company.

Comments
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mlindroos
mlindroos

"For all of Delta's high minded rhetoric and claims about avoiding "controversial" groups, the NRA has a membership in excess of 5 million "?

Whoa! 5 MILLION members! In a country which has a population of 320+ million.
Scary! How can Delta possibly survive the backlash?

cjmcd
cjmcd

Well, delta has an inviting option. cuomo, gov of ny, invited them to move there!!! Sounds like a "marriage made in heaven!" Ya' can't fix stupid, now can ya'!

RicksterLDS
RicksterLDS

Delta isn't ending a discount it gives to the NRA as an organization. It is ending a discount it gives to the members of that organization. That is a bad business move. I doubt people will start flying with Delta because of its stance, but 5 million people will stop flying with Delta because of it.

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