The oldest trick in the book for a small, unknown competitor is to challenge the biggest company to a high-stakes test. And the big company never, ever goes for it because they can only lose.
Except President Trump. He fell for it with Kim Jong Un, who has absolutely nothing to lose and everything to gain by being in the press face to face with the President of the United States. Maybe Trump considers this "winning" economically against a country which has no moral issue starving every single civilian within its borders, wiping out whole families because one member read a Bible, kidnapping an American student on a fluff charge and then shipping him home irreversibly brain-damaged and days from death.
You be the judge.
The South Korean official, Chung Eui-yong, who conveyed the invitation told reporters that Mr. Trump had accepted it and would meet with Mr. Kim by May. The White House press secretary, Sarah Huckabee Sanders, confirmed Mr. Trump’s acceptance, saying that the president would “meet with Kim Jong Un at a place and time to be determined. We look forward to the denuclearization of North Korea. In the meantime, all sanctions and maximum pressure must remain.”
I don't know what the meeting will be like, other than two men comparing the size of their, ahem, buttons.
I do know that nothing constructive will come of it. I know it because North Korean leaders lie about everything. Culturally, lying is not a sin or even wrong to them. They do not value the truth, only results. For Trump, results also matter, and the truth is a--let's call it malleable--thing.
But Trump will be lied to, and he will be expected, by the world community (many who whom will be suppressing laughter and the rest will be suppressing horror), to represent some degree of truth as the leader of the world's only superpower. Kim will not have to keep to a single promise or statement he makes. Trump will be vilified for any concessions, or blamed if war actually breaks out.
In marketing, a move like this would be like Nike accepting a performance challenge from Baller Brand with $5 million on the line. Nike would have nothing to win, and Baller would win even if they lose.
It's a sucker bet. And now we know who goes for sucker bets.
The only silver lining here is that after these two finally meet and both declare unmitigated victory, we might be spared a nuclear war to prove who has the bigger button.
Other than that, parody has found its place in real life. SNL could not convey this meeting in any more satire than the actual thing. If that doesn't trouble you, maybe you've eaten one too many Tide Pods.