Scapegoating Zuckerberg

The Facebook CEO finds himself being offered up as a sacrifice to absolve Hillary’s electoral sins.

This may come as a shock to most people, but Facebook is not really a social media company.

Sure, they offer a place where you can connect with your friends and family and keep them in the loop about what you’re doing—but that’s just the part of their product that is public facing, and is actually quite incidental to their business model. What really keeps the door open and the cash flowing is data: the information that you freely share about yourself, your interests, your travel, what you buy, what you eat, what you drive, where you live—all the stuff you post in the course of keeping your Facebook friends up to date on what’s going on in your life. In that respect, the social media aspect of the company merely functions as a portal giving them access to what’s really important.

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