One More Way To Keep The Blaze Burning

Earlier this week, I posted a story about Glenn Beck taking his media company the Blaze in a new direction, with the news-gathering arm focusing less on opinion journalism and more on the facts.

Glenn’s rationale is that while there is a glut of programming and websites dedicated to offering up conservative opinion and analysis, it’s becoming damn near impossible for audiences to find a source of straight-up news. Ditto the liberal end of the spectrum, which faces an even greater problem in that most of what the mainstream outlets offer up as news is really just left-wing agitprop dressed up as objective reporting. Just as Roger Ailes, when he started Fox News, said that he wanted his programming to target an underserved niche–i.e., half the country–the Blaze will aim for people who are tired of the usual cast of characters who bark talking points at one another night after night on the cable news shows.