Marvel Comics Panders to the “Diversity” Crowd, Sales Slump

At a Marvel Retailer Summit in NYC this past weekend, retailers provided feedback to both David Gabriel, VP of Sales for Marvel, and Axel Alonso, Editor-in-Chief, concerning overt political messaging as it relates to Marvel’s slump in sales beginning in October 2016.

“I don’t want you guys doing that stuff,” one retailer said of political content. “I want you to entertain. That’s the job. One of my customers even said the other day (because he knew we were coming) he wants to get stories and doesn’t mind a message, but he doesn’t want to be beaten over the head with these things.”