This past week, I read an article that was in my news feed (I’ll explain why in a moment) that talked about former Alabama Chief Justice Roy Moore’s campaign for United States Senate being “trolled” by a group of liberals that were swarming his page and interacting with all of his posts and comments using the “pride” rainbow button that Facebook has made available to people for Pride Month. I immediately burst out laughing. The people behind this tactic could not have chosen a less effective strategy. In fact, they might as well have donated a dollar to Roy Moore’s campaign every time they hit that button. Allow me to explain why. This will be a long post, but an educational one, so I encourage you to bear with me.