Did YETI Coolers Ditch NRA Foundation Over Politics?

It was revealed in an email blast on Friday that YETI dropped its legacy vendor program with the NRA Foundation.

YETI Coolers isn't dealing with NRA Foundation anymore.

The Austin, TX-based cooler company — known for its catchy marketing and clever "Built for the Wild" slogan— is at risk of alienating its base, including sportsmen and women, over this new move especially if it's rooted in politics.