Did YETI Coolers Ditch NRA Foundation Over Politics?

It was revealed in an email blast on Friday that YETI dropped its legacy vendor program with the NRA Foundation.

YETI Coolers isn't dealing with NRA Foundation anymore.

The Austin, TX-based cooler company — known for its catchy marketing and clever "Built for the Wild" slogan— is at risk of alienating its base, including sportsmen and women, over this new move especially if it's rooted in politics.

An email blast from Marion P. Hammer was crossposted to the NRA-ILA's blog. Here's an excerpt:

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn't sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America's young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.

Here's how people responded on Twitter to this move:

NRA Foundation, which sponsors educational efforts for hunting and firearms safety in schools and non-profits across the country, has pumped by $369 million back into these efforts since 1990. The website says this funding supports programs like "youth education, law enforcement training, hunter education, conservation, firearms and marksmanship training and safety."

Moreover, YETI products are a huge staple at Friends of the NRA banquets and at other banquets hosted by similar conservation non-profits. Most of us have YETI products—like their 20-ounce tumblers or their coolers. If YETI Coolers ditched NRA Foundation over gun rights, they will have to answer to their base and may suffer immensely.

Is this move rooted in politics? Did they stop their legacy vendor program with other hunting non-profits affiliated with the NRA? Did they cease the legacy vendor program with other hunting conservation groups too? Was it a business decision to channel their efforts elsewhere? That question still looms.

Sportsmen are YETI Coolers' primary clientele. If it's rooted in politics, they will see much of their customer base go to competition like ORCA Coolers, RTIC Coolers, Bison Coolers, Cabela's, or similar companies. Let's hope they clarify on this matter and reconsider this decision, if the case.

Comments
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thefirstRowdyone
thefirstRowdyone

My wife has a Yeti tumbler; I have Ozark Trail, we find no discernible difference other than emblem and price tag. No Yeti products in my future.

Jules
Jules

I think they're not talking about their decision because they know it's stupid and based on pandering to the howling mob. They want to pander without having to stand up and present a bunch of silly, empty, excuses. I think that the stockholders of companies like Yeti and Dick's should object, as these are two companies that depend on a market that spends a great deal of time, and money, on outdoor activities, and they are being dictated to by a bunch of urban whiners who probably do indoor spinning classes if they do anything physical at all. I don't understand the mentality that says "Let's alienate our base", especially when it is over such a silly non-reason. The NRA has nothing to do with gun violence but it has become a symbol of guns themselves, which makes Liberals twitch, and evidently when Liberals twitch Yeti does too.

MarkBerwind
MarkBerwind

I'll just buy the knockoffs and laugh at Yeti. Too bad they let someone sway them into the nonbusiness political arena. businesses are supposed to sell products and widgets to make money, not make political statements. I can't think of any other reason why they would do this.

rle737ng
rle737ng

Another Democommie leftist organization commits business suicide. Who do they think is going to buy their overpriced products? Out of shape, pencil neck Tide pod eaters who couldn't find the outdoors with a map?