YETI Coolers isn't dealing with NRA Foundation anymore.
The Austin, TX-based cooler company — known for its catchy marketing and clever "Built for the Wild" slogan— is at risk of alienating its base, including sportsmen and women, over this new move especially if it's rooted in politics.
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn't sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America's young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.
Here's how people responded on Twitter to this move:
NRA Foundation, which sponsors educational efforts for hunting and firearms safety in schools and non-profits across the country, has pumped by $369 million back into these efforts since 1990. The website says this funding supports programs like "youth education, law enforcement training, hunter education, conservation, firearms and marksmanship training and safety."
Moreover, YETI products are a huge staple at Friends of the NRA banquets and at other banquets hosted by similar conservation non-profits. Most of us have YETI products—like their 20-ounce tumblers or their coolers. If YETI Coolers ditched NRA Foundation over gun rights, they will have to answer to their base and may suffer immensely.
Is this move rooted in politics? Did they stop their legacy vendor program with other hunting non-profits affiliated with the NRA? Did they cease the legacy vendor program with other hunting conservation groups too? Was it a business decision to channel their efforts elsewhere? That question still looms.
Sportsmen are YETI Coolers' primary clientele. If it's rooted in politics, they will see much of their customer base go to competition like ORCA Coolers, RTIC Coolers, Bison Coolers, Cabela's, or similar companies. Let's hope they clarify on this matter and reconsider this decision, if the case.