Colin Kaepernick Preaches for Nike. What If Tim Tebow Did That For Chick-Fil-A?

Jesus Christ sacrificed more than Colin Kaepernick, but Nike wants us to worship their god. How is that not preaching?

Nike's worldwide corporate mission is "to bring inspiration and innovation to every athlete in the world." The Beaverton, Oregon megalith is legendary at sticking to its vision.

Nike's NFL season opener ad was very well done. It was emotionally powerful, inspirational, and centered around sport, which is Nike's world. The message hit right down the center of the company's mission and was everything we expect of the company.

Twenty seconds in, Colin Kaepernick narrates "Because what non-believers fail to understand, is that calling a dream crazy is not an insult. It's a compliment."

The ad told us exactly what Nike believes, and invited us to worship with them at their altar. It was preachy and didactic. It was just the sort of thing, if done by a company like Chick-Fil-A, would cause the "non-believers" to rise up in righteous indignation, call up the Handmaid's Tale cosplayers, and loudly resist against those who would impose a violent and repressive theocracy upon us.

I have no beef with Kaepernick. He is the product of much love and hard work. His 19-year-old mother gave him up for adoption as a baby in 1987. She could have gone with the progressive solution for all unwanted children and aborted him, but she carried and delivered him.

Kaepernick delivered Nike's message powerfully. And it worked: The company's online sales jumped 31% after the ad. Regardless of those who burned their shoes on Twitter, a good evangelical presentation will win believers. Maybe one team in the NFL will even find room for a 16th ranked quarterback to shore up their bench, and improve ticket sales among a certain demographic of Nike's "believers."

Another quarterback who couldn't find or keep a job in the NFL who also preached (but not nearly as slick as Nike's ad) was Tim Tebow. Tebow's 75.3 rating is lower than Kaepernick's 88.9 (compare to Tom Brady's career 97.6, with a high of 117.3), but you don't see Tebow complaining about playing minor league ball for the Mets organization.

A lifelong gifted athlete, Kaepernick could throw a 94 mile per hour fastball in high school. If he wanted to, instead of suing the NFL, he could have probably played professional baseball, even landing a major league spot. Colin Kaepernick is arguably a better all-around athlete than Tim Tebow (they were both born in 1987 and separated at the college level by two years). But Tebow is just as much a "believer" in his own cause as Kaepernick is for Nike's.

It's not Kaepernick's lack of sacrifice that stings in Nike's altar call to "crazy ideas." It's their own ignorance of the God who sacrificed to make people like Kaepernick so gifted.

Jesus Christ sacrificed his life on a cross. He did it out of love for humanity. He did it as a sign that there's a God in heaven who created us, who loves us, and who has given us a moral law written in our hearts, in the context of a supernatural universe He himself designed. Every athlete who overcomes a physical challenge does so with the will and discipline given of us by God.

Kaepernick's loving parents allowed him to develop his physical abilities. His commitment to his political beliefs could not overcome the competitive disadvantages of not being an Aaron Rodgers, Russell Wilson, or Cam Newton. I suppose we could say that Kaepernick did sacrifice his NFL position to uphold his belief that the U.S.A. is not worth standing for.

We could also say that Tim Tebow gave up his NFL position to uphold his belief that Jesus Christ is worth kneeling for (aka "Tebowing").

Imagine how those who praise Nike would be reacting if Chick-Fil-A, the fastest rising fast food company in America, that prospers despite calls for its banning in liberal cities and campuses across the country, ran an ad during football season, with Tim Tebow speaking about challenges and how Christ gave him strength to overcome.

I think whatever outrage you're imagining right now, it would probably fall short of the actual events.

There's nothing wrong with companies like Nike preaching their own gospel, with their own preachers. But if it's okay for Nike, it should be okay for any company or church to promote Christian values.

Sadly, with billboards being removed because Pastor Greg Laurie was holding a Bible, triggering "non-believers," while one thing is considered advertising and free speech, the other is still persecuted.

And sadly, while Tim Tebow humbly accepted his persecution, Nike has elevated Colin Kaepernick to a martyr of their own church.

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Still Jules
Still Jules

*"In 2012 the NFL had an issue with Tim Tebow kneeling for each game to pray, they also had an issue with Tebow wearing John 3:16 as part of his eye-black to avoid glare, and made him take it off.

In 2013 the NFL fined Brandon Marshall for wearing green cleats to raise awareness for people with mental health disorders

In 2014 Robert Griffin III (RG3) entered a post-game press conference wearing a shirt that said "Know Jesus Know Peace" but was forced to turn it inside out by an NFL uniform inspector before speaking at the podium.

In 2015 DeAngelo Williams was fined for wearing "Find the Cure" eye black for breast cancer awareness.

In 2015 William Gay was fined for wearing purple cleats to raise awareness for domestic violence. (Not that the NFL has a domestic violence problem...).

In 2016 the NFL prevented the Dallas Cowboys from wearing a decal on their helmet in honor of 5 Dallas Police officers killed in the line of duty.

2016 the NFL threatened to fine players who wanted to wear cleats to commemorate the 15th anniversary of 9/11.

So tell me again how the NFL supports free speech and expression, all of a sudden... It seems quite clear based on these facts that the NFL has taken a position against any action by NFL players demonstrating RESPECT for any issue: For God, social causes such as mental health, cancer, domestic violence, for cops killed arbitrarily for being cops, for the Memory of 9/11..

BUT they will allow demonstrations of DISRESPECT for our National Flag, our National Anthem, for America , and for the American People, if it will help mollify a particular Group and its supporters. That is who and what the NFL now has shown itself to be."*


Whataboutism with a healthy dose of martyrdom and complete ignorance. Tebow already has an endorsement gig with Adidas so your theoretical is just stupid. If Nike is "preaching" at least they pay taxes.


Did Colin Kaepernick's protests change hearts and minds...or did it just harden positions? Is excessive use of force by police the biggest problem in inner city America or is it black-on-black crime, gangs, and out-of-wedlock births? Each side is dug in. No one questions that there is still latent racism in our society...but is it better than 20yrs ago? 40yrs ago? Can we agree that both sides have things to work on...and that we need to find ways to bring people together....and not insert more obstacles between them. Any longer the Anthem protests just divide us....and we just get these weird Tim Tebow equivalencies. Let's just say "no"....moving more of this crap into the commercial score petty eye-gouging a bad idea. Chick-Fil-A wants everyone to eat their chicken.....not just Christians. Nike should want everyone to buy their shoes and apparel....not just those who applaud kneeling during the Anthem.


Whenever I read the comments section of articles on the Resurgent, I find it interesting that most of them are from people who oppose the basic message of the article. While I think its helpful to read what the other side thinks, why is it that progressives need to add their own spin or two cents worth whenever they read something? They're not just comments, they're diatribes with an obvious bias. From now on, I'm skipping the comments. I'll read what progressives think elsewhere.


What would be better is if Nike also hired Tebow. But this is not the times we live in. I have nothing against Kaepernick. I understand the story of how he went from sitting to kneeling. I understand why he did it. I understand why others say he should have done it differently by working with law enforcement. But, he was a quarterback, who did what he did, and changed what he did when he was told by another player that was offensive to him. He wasn't a professional equal rights advocator. He just acted first. He adapted and he continues to adapt. I am no way opposed.