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In Trump Era, U.S. Global Reputation Slides

German Chancellor Angela MerkelWikimedia Commons
Germany took the number one spot in global rankings, while the 'Trump Effect' helped the U.S. to number six.

According to the Anholt-GfK Nation Brands Index - a survey that ranks 50 nations in multiple categories - the U.S. has lost its number one spot to Germany and fallen to number six, a descent that coincides with Donald Trump's rise to the Oval Office.

The source of America's big drop? President Donald Trump, says Simon Anholt, a political consultant who developed the brand survey more than a decade ago. "We are witnessing a 'Trump effect,' following President Trump's focused political message of 'America First,' " Anholt said in a statement.

Metrics used for the rankings include:

  • Governance
  • Exports
  • Culture
  • People
  • Tourism
  • Immigration/investment

Trump is not alone in presiding over a fall in U.S. standing, as his Republican predecessor ushered in a fall as well:

[T]his year isn't the first time that the United States has experienced such a big drop in the survey. Anholt said the nation saw a "similar fall in global perception" after the re-election of President George W. Bush in 2004. The US fell to No. 7 then.

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