The author of Women Who Work has a whole team of government employees who work for her, but this Thursday Newsweek revealed just how massive the undertaking is in arranging for an appearance by Ivanka Trump, Assistant to the President.
A new cache of hundreds of emails obtained from the Department of Education (DOE) through the Freedom of Information Act shows that for one brief event at the Air & Space Museum in March, at least 21 employees and at least 150 emails were required to arrange President Donald Trump’s daughter’s presence.
Me and my peers, we’re working really hard at being moms and sisters and professionals.
No doubt this is true, but having the luxury to forgo self-sufficiency in favor of others taking care of every last detail is something to which the vast majority of moms - working or not - simply can't relate.
The staff hours, angst and emailing that goes into putting a political “principal” like Ivanka Trump, assistant to the president, on stage at any event in Washington is always an exercise in theatrical production and people-management skills, what with the squads of coat-brushing, purse-holding, door-opening flunkies fighting for face time. But in this case, it required the mobilization of at least 21 government employees (some of the emails were fully redacted) to choreograph less than an hour in the schedule of a woman who was not yet an official employee. And high-ranking DOE staff were happy to oblige. "I don't own a blow-dryer - I don't know how to use it. Most mornings, I walk to work with my hair wet." - Ivanka Trump, 2016 interview with NewBeaty
From the typical details one might expect to see handled by office staff to mindfulness paid to social media, Trump was duly covered:
The emails highlight the careful attention paid to Ivanka’s branding on social media—and SnapChat’s involvement in that endeavor. On March 21, [Julie] Radford emailed [Josh] Venable that “SnapChat recently expressed interest in having Ivanka snapchat from events that engage with ‘young people’—would your team be open to something like that?”
After a few last minute snags, Ivanka Trump made a 45 minute appearance, and the Department of Education event was a success.
A panic ensued during the final days before the event, as Ivanka’s staff was unable to give the DOE organizers a time for her arrival and departure, even as the participants were doing a walkthrough. “[S]o sorry to bug,” wrote DOE staffer Laura Riggs, one of several emails to the White House that tried to get a final time. “Any way we can nail down her arrival/departure today?” Radford replied that they had scheduled Ivanka for 45 minutes (the organizers wanted an hour and a half) but were "working to move things around" to arrive a little earlier to comply with DOE's plan.
Newsweek reports there will be a Part Two to this story, so stay tuned.