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For me, and this is just personal taste, I like a taste of good white chocolate. I prefer bitter chocolate, but a good white has its merits. I like it with only cocoa ingredients providing the fat (whole milk powder being an exception). Stuff labeled as a white chocolate "confection" that includes fats, like palm oil, can taste waxy to me. If it looks too white, that raises my antennae. Again, IMHO.