Scott Kennedy, veteran sports executive, to lead Maven sports network

Founders of Rivals and Scout reunite with key executive who helped pioneer the sports team network model.

SEATTLE — Scott Kennedy is joining the digital media coalition Maven (ticker symbol MVEN) as general manager of the company’s new sports division. He comes to Maven from Scout.com/CBS. Kennedy has been a major figure in digital sports for two decades, including 16 years at Scout.com, which was part of FoxSports.com and now CBS Interactive.

"Scott is a significant player in the digital sports space,” said Maven CEO James Heckman. "He knows as much about our business as anyone in the industry -- leading at every level, from publishing, scouting, video production and general management of our entire network at Scout. His range of experience in our exact business model and impressive record make him one-of-a-kind in this industry."

Kennedy’s arrival coincides with Maven’s recent announcement that it is adding team-sports “franchises” -- starting with the NFL and major-college football -- to its coalition of elite independent publishers.

“Through my years in this business, I have worked with some incredibly talented content providers, and I look forward to pairing them with Maven’s innovative technology and distribution,” Kennedy said.

Maven’s features include a real-time mobile video platform; state-of-the-art content-aggregation software; team news alerts within a custom app; and single-sign-on access so fans can engage across teams and leagues.

A maven is a professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization. Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

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