The BADvertising Institute is dedicated to immunizing young people against deceitful, seductive tobacco advertising tactics by giving them the skills to recognize the "tobacco tricks" and to mentally correct the imagery whenever they see the ads.
"BADvertising" is the act of doctoring misleading ads to create more accurate pictures; by superimposing an honest image over a dishonest ad, the truth becomes clear. Images produced by the BADvertising Institute answer the question: "What would this ad look like if it were really telling the truth?"
The BADvertising Institute seeks to: eliminate the desire and demand for tobacco by changing attitudes and beliefs at the decision-making level, demonstrate the value of a right-brain, hands-on, visual approach in changing attitudes and behavior, cultivate a desire for things that will add love and beauty, truth and justice, peace and compassion, joy and laughter to the mix of our world and eliminate the need for tobacco's existence.
BADvertising is coming soon to Maven in early 2018.