They've been around since the 1800's yet they didn't keep enough cash on their books and let their debts get too high and they couldn't weather the storm. http://money.cnn.com/2018/03/25/news/companies/remington-bankruptcy/index.html
Trading seems fun, exciting, exhilarating, etc. so it has a lot of draw to it. And many people won't dig deeper than the euphoric emotion that they feel. However, trading is MUCH harder than investing. And much of the industry is bent towards getting you to trade rather than invest.