Price-to-Earnings Ratios (P/E) are at very dangerous levels. In other words, stock prices are WAY too high relative to the average earnings of these companies. https://s3-us-west-2.amazonaws.com/maven-user-photos/seanhyman/fundamentals/IOSU6hIfr0e_ddd3b0bprg/uqK-5osquEKvSJAaHnUiMg
Trading seems fun, exciting, exhilarating, etc. so it has a lot of draw to it. And many people won't dig deeper than the euphoric emotion that they feel. However, trading is MUCH harder than investing. And much of the industry is bent towards getting you to trade rather than invest.