- "Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped." - Malcolm Gladwell.
- "In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action." - Malcolm Gladwell.
- "It takes only the smallest of changes to shatter an epidemic's equilibrium." - Malcolm Gladwell.