Back To The Woodshed: 4 Pillars Of REIT Investing

"The speculator is he who buys today with the hope of selling tomorrow or next month at a higher price”


  • Pillar #1: Cost of Capital.
  • Pillar #2: Diversification.
  • Pillar #3: Management.
  • Pillar #4: Valuation.
  • "People suffered the agony of financial loss and many had to start life over again because they would not take the trouble to learn the rules of the game they were playing” (Frank J. Williams).