Solidarity Notwithstanding, Maybe Not McDonald's Best Use of Money

Mike Mozart of TheToyChannel and JeepersMedia/Flickr

McDonalds flips its "Golden Arches" upside down from an "M" to a "W" in honor of International Women's Day.

My friend, Robert Goodman, who lives in Washington, writes about the wisdom of McDonald's publicity campaign. I agree with him wholeheartedly:

At the risk of asking a stupid, perhaps rhetorical question, if they want to 'honor women,' wouldn't the money required to flip those signs be better spent in paying their staff slightly higher wages or at least a bonus this week since I'll bet a considerable number of them are lower income women, often minority women?

Call me crazy, and I'm not either a crazed raving liberal/progressive or overbearing fiscally conservative person, but I'll bet it's going to cost hundreds of thousands if not perhaps millions of dollars to flip these signs for one day and then return them back later. And I just don't see it as a practical thing to spend this kind of money on a "fad" thing to do -- likely to win popular moral votes with consumers -- when their staff could certainly appreciate a bonus instead.

McDonald's: Making wise use of its tax cut ... not.