Facebook and Instagram See Large Drop in User Time On the App; Are Folks Catching On?
A lot of people have apparently started to take a break from social media, with both Facebook and Instagram seeing drops in how much time users are spending on the apps.
"Now new numbers have been released that go through December, and the problem only seems to be getting worse. The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a 24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%."
Are you one of them? It might be a good idea to put the phone down. After all, it can isolate us from other people and even cause anxiety and depression.