Are There Too Many Options At Food Joints? Too Many Choices Can Give Us "Option Paralysis"
Ever go out to eat and just get completely overwhelmed with appetizer, entree, and desert options? It happens to me more frequently than I'd like. There are just too many things to choose from, and when I finally end up choosing what I "want" I sometimes can't help but regret not getting something else.
Apparently, this is not an isolated issue. Having choices is a good thing because it incentivizes those who make the products to do their best. But maybe we have too many choices these days?
As Martin Cothran writes in the article:
"There is also the problem of overly involved menus. I call it the “Cheesecake Factory Syndrome” (CFS for short). In case you didn't know, the Cheesecake Factory has a menu the size of Harry Potter and the Order of the Phoenix. There are so many options that you feel depressed afterwards thinking about all the things you could have had but didn’t because you could order only one thing out of so many."
Economists call this "opportunity cost," when we choose something, we lose out on another option we could have taken. Perhaps there is just too much opportunity cost in our society today. Not that I'm advocating restricting our free enterprise, absolutely not.
But maybe this is more of a cultural issue than anything else. The gluttony of choice. I'll have to ponder on how to address my option anxiety and paralysis. Have you experienced it?