Brilliant Ads Help Explain the Rise of AfD in Germany

A German reader who does not support the AfD emailed some political ads that help explain the party's rise.

One recent poll placed AfD in second place in German politics as support for SPD is at record lows. Alexander, a German reader sent in some ads with english translations.

The feature images translates as "Traditional? We like it that way! Trust Yourself Germany."

Alexander writes:


Here are some typical Afd posters. They illustrate the brilliant marketing of the AfD.

I stand by my observation that the AfD leadership is composed of misfits and cranks. However, their marketing people were sophisticated and successfully positioned the AfD as a party of stability. The legitimate parties failed completely in their attempt to brand the AfD as radical bomb throwers.

Note, in German political campaigns, these posters are everywhere. The AfD posters were changed relatively often with definite marketing strategy determine the change and timing in each poster.


Comments beneath each image are from Alex.

Franz Josef Strauß would vote AfD

These posters appeared in Bavaria a week before the Election. “Franz Josef Strauß would vote AfD”. Franz Josef Strauß was the epic CSU party leader of the 1960-80s. He is revered by all Bavarians. This would be equivalent to the US Democrats saying “Ronald Reagan would vote for Hillary”. Preposterous? Not if the mental groundwork was laid during the campaign that the AfD is the party of stability and prosperity.

Targeting the Gay Vote

My Partner and I do not value acquaintances with Muslim Immigrants who say our love is a death sentence

Rainbow of Diversity

Rainbow of Diversity ? We already have it.” These are folk costumes of various Southern German regions

I Vote AfD

I vote Afd because I know what Islam can mean if we do not watch out. My German friends please let us protect our home, Berlin

It’s subtlety suggested that the hipster photo quoted is a muslim Turk.


Burka ? I think a Burgundy is more my style.”

Sophie Scholl

“Sophie Scholl would vote Afd” There were versions of this with a photo of Sophie and a powerful quote.

Mish Comments

Sophie Scholl was an anti-Nazi political activist within the White Rose non-violent resistance group in Nazi Germany.

She was convicted of treason for distributing anti-war leaflets at the University of Munich along with her brother Hans. Both were executed by guillotine. Since the 1970s, Scholl has been extensively commemorated for her anti-Nazi resistance work.

I am not from Germany, but this seems like a powerful campaign tactic given that AfD is accused of neo-Nazi ties.

Mike "Mish" Shedlock

I dismiss any ad that says a person who has been dead for decades would vote a certain way. After reading a paper or viewing a debate I may be persuaded, but not from a one sentence ad.

HOWEVER, tell me why the Gay and Burka ads are wrong, because if you ask me, they are dead on correct.

Death to white european people and culture!

Is it brilliant ads, or are people fed up? We almost had effectively, 2 third party candidates running against each other in the 2016 U.S. presidential election.

As an Belgian who lives close to the german border I follow vey carefully what's going on in Germany. But even as the success of the Afd is a very good new following my opinion, I don't hope it will really change things as deep it has to be. Consider the success of the Fn in France and how it has served the success of Macron, an quite unknown Rothschild ex employee, pretty desperate case of globalist scum. There's a lot of work yet to do before a real political change.

I wish them the best of luck. This is perfectly understandable backlash against some policies that make no sense at all.

the change that most in DE (nee EU) want is a heavy dose of nationalism & introspection, not multicultural globalism - AfD is promising exactly what people are asking for... boomer-led mainstream politics is dead... the boomer gen. & their tired agenda is being rudely rejected worldwide... it's all quite simple & obvious... the turning is tribal & generational.

Allowing large numbers of welfare seeking 3d world men into a Western country has caused massive numbers of attacks on women, in Germany, Sweden and elsewhere. It was and is madness...


How about "Selbstmord? Nicht für uns!"