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Vegan Gym Takes on "Big-Box" Clubs with New Online Tool

Colorado-based Whole Health Club creates an interactive online community with expert plant-based cooking and fitness demos to help the fitness-minded go vegan.

Littleton, CO-based vegan gym Whole Health Club (WHC) launched an online tool last week to revolutionize the fitness industry. The gym, which opened last year,…

Memberships are $10 per month and include 24/7 access to experts, weekly Facebook Live workout and cooking videos, and one-on-one training sessions. WHC intentionally made the program affordable, Joseph said, to attract a wider audience. “By reaching people who haven't seen our message before,” Joseph said, “we can change lives and save a lot of animals in the process!” In Portland, OR, vegan gym Liberation Barbell opened in April with a similar approach to fitness and a focus on inclusivity for people who might otherwise feel marginalized in traditional gym settings.

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