photo-Adidas / Parley x Adidas Outdoor Voyager Hoodie
What began as a novelty is fast becoming a commercial success story, as Adidas expands its line of products made from recycled ocean plastic, according to Business Insider.
Working with the environmental nonprofit Parley for the Oceans, the sportswear giant is using fibers created from items recovered from the oceans (such as plastic nets, bags, and bottles) to create shoes and garments.
To that end, the brand has replaced plastic bags with paper in all of its stores. In 2017, the company avoided 70 million plastic bags, Business Insider reports.
Now the brand is making outdoor gear, according to Business Insider, bringing the total number of its ocean plastic products to 97.