From Business Insider:
LittleThings' demise was first reported by Digiday's Lucia Moses.
LittleThings focused on a mix of feel-good news and service content along the lines of Valentine's Day dinner recipes. The company also produced a regular slate of live video content on Facebook, even featuring celebrity guests.
But Speiser said the recent algorithm shift, which Facebook has said was designed to tamp down content that is consumed passively — and would instead emphasize posts from people's friends and family — took out roughly 75% of LittleThings' organic traffic while hammering its profit margins.
Now, as one source close to the company put it: "Facebook is the destroyer of worlds."