My simple personal rules 🙂
If I am going to organize chess tournaments, I will do my best to make sure that I am there from the beginning to the end to meet the players, and parents as well if they are scholastic events. On occasions, if time permits, I would even help setting up for the event and taking things down afterwards. I do not believe in showing up, waving at the crowd for the cameras, then do a disappearing act. It is annoying when I see chess celebrities do it.
If I am going to organize chess training camps, I will do my best to make sure that I personally meet the campers, and teach a portion of every class. I hate it when celebrities sell their names, and not even know what is being taught in these camps.
If I am going to write chess books, I will be the one writing, offering my knowledge and experience, and not use ghost writers. It is crazy to know that some do not even know the contents of their books because not only they did not write them, they never even read them.
I do not like it when after players become good, they become snobs and no longer accessible to the fans, especially kids. Some, like actors, are only friendly when the videos are on, or cameras are clicking. With me, what you see is what you get.
I am hoping to teach young players good values and they can pay it forward. I have been told many times that I am stupid for believing and practicing these beliefs, because I could make so much more if I spread my name thin. It is the same as I could not endorse a product or service if I do not believe in it or use it.
I prefer hanging out with true friends, and ordinary people, much more than hanging out with rich and out of touch phonies. Something is way more valuable than money and fame.