One Championship CEO Victor Cui on building Asian heroes

Singapore’s One Championship is far and away the biggest mixed martial arts promotion in Asia.

They broadcast in millions of homes in dozens of countries, and have taken their live product to relatively untapped…

One Championship’s approach to MMA promotion is a little bit different than what we’re used to here in the West. Where organizations like Bellator and World Series of Fighting tend to squabble over jettisoned UFC talent to bolster their rosters with recognizable names, One Championship is dedicated to building their own Asian stars. And this strategy is working.