Why health insurance companies are buying up our "Lifestyle Data" by the ton?

Watch out! That Instagram photo of you skydiving could make you look risky to your future health insurance provider.

What if your Twitter posts, your buying habits, and the zip code you live in determined the amount you paid for your…

At San Diego’s big health insurance industry convention last month, a few booths were pitching “lifestyle data” as “social determinants of health.” In other words, these data collecting companies were selling personal non-health related information to insurance companies, and the insurance companies are using that information to decide exactly what type of risks applicants pose to their profit margins.