Framing 101: When you negate the frame, you activate the frame. When Nixon said "I am not a crook,"…

Framing 101: When you negate the frame, you activate the frame.
When Nixon said "I am not a crook," Americans coast to coast saw him as a crook.

Now, the White House insists that Trump is "not a liar."
Don't think of a liar!

White House: Trump is not a liar | TheHill
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