Fashion Lines Would Rather Burn Unsold Clothes Than Let Regular People Wear Them

Brands like Burberry burn millions of dollars worth of clothes every year to “protect their brand.”

While the majority of the world is focusing on ways to cut back on the consumption of natural resources, reducing waste,…

The industry as a whole is having a tough time, and it certainly doesn’t help matters when word gets around that Burberry burned over $30 million worth of clothing last year because it wanted to keep it’s trademarked plaid as a symbol of exclusivity. And Burberry isn’t the only one burning away last season’s leftovers, mall darling H&M has burned enough clothing items to power a Swedish city, literally.