(AllHipHop News) JAY-Z is returning with his thirteenth solo album, 4:44, this Friday.
However, the Brooklyn emcee/mogul is not saying much about the forthcoming project.
Things get even more cryptic with the release of a TIDAL X Sprint 4:44 commercial titled “Kill Jay Z.”
The black-and-white clip just features a young man running while wearing a “stay black” t-shirt.
There is speculation JAY’s new album is possibly connected to a film starring Mahershala Ali, Lupita Nyong’o, and Danny Glover.
What has been confirmed is 4:44 will be available exclusively to Tidal members and Sprint customers on June 30.