(AllHipHop News) The “Gin and Juice” hitmaker will work with bosses at the company to help promote and drive interest in the league. He is also part owner, according to a press release.
“Champions Basketball League is a sports innovation for fans,” Snoop Dogg says. “Champions provides exclusive and affordable access to world class basketball for fans.
“I’m looking forward to collaborating with the organization on unique ways to entertain fans and work with the league to secure celebrity partners in each of the major markets where Champions Basketball League will play this summer. And fans are even able to own their own team. I can’t wait to see what y’all do with that.”
The league is made up of teams of former National Basketball Association (NBA) players.