Cordell debuted the line in Los Angeles over the weekend at the LA MADE event, where he was joined by his rap icon father, but the 20-year-old admits convincing Snoop to support his project took some time.
“My dad doesn’t treat me like his son when we’re doing business,” he explained backstage to The Hollywood Reporter. “He’s an actual client so I had to approach him as a client.”
He also rapped and deejayed at the fashion show launch – but not for free.
“We also had to pay him, too,” Cordell laughed.
The line features men’s and women’s apparel, including tartan pyjama bottoms, fake fur bathrobes, athletic tops and shorts, bikinis and bandana tops.
“The inspiration is my father. He’s my biggest hero… It’s an early father’s day gift!,” Cordell shared, referring to the upcoming Father’s Day holiday.
“I admire he stayed true to himself,” he added.
Cordell now looks set for a career in fashion, after recently giving up playing American football for his current college, the University of California Los Angeles (UCLA), to focus on his “true passion”.
“A lot of my friends are into more masculine things… When you’re playing football, you really can’t show that side,” he admitted. “We all have that side, being creative… I kept that to myself for a while.”