Notorious B.I.G.’s Estate Is Launching New “Hypnotize” Clothing Line

Although it’s been 20 years since the death of the Notorious B.I.G., anything connected to the rapper remains a hot seller.

Now, B.I.G.’s official estate is planning to monetize the rapper and the B.I.G. brand, with the launch of a new clothing line in honor of the rapper.

The “Hypnotize” line is scheduled to launch over the weekend and will feature a variety of styles and designs.

The new brand, which is named after B.I.G.’s classic single of the same name, will feature a number of durable accessories, including hoodies, snap backs, T-shirts, and bomber style jackets.

Reps for the Hypnotize line said they were planning a full, cross-continental launch, but for now, the line will debut on Sunday (March 12) at a pop-up shop located in the Barclay’s Center in Brooklyn.

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