(AllHipHop News) West Coaster Nipsey Hussle became the latest rapper to ink a deal with Atlantic Records. While speaking with Complex, Nipsey explained his business association with the major label.
"Basically, it’s a strategic partnership to take the next steps with the Nipsey Hussle story. It’s between the company All Money In, which I’m a part owner in, and Atlantic Records for services of Nipsey Hussle. It’s not a traditional artist to a label signing, you know what I mean?" said Nipsey. "It’s more of us partnering with Atlantic and utilizing their specialties and their strengths to move what we’ve been doing to the next platform in terms of recognition, fan base, access to radio, access to retail, and utilize their staff, and tapping into a specialist."
Nipsey's discography currently consists of projects such as The Marathon, Crenshaw, and Mailbox Money. His debut studio album, Victory Lap, is expected to arrive in the coming months.